Online b2b zaken doen, hoe pak je dat aan? 

Zaken doen met andere bedrijven is heel anders dan wanneer je zaken doet met particulieren. Het zaken doen met particulieren noem je ook wel b2c, business to consumer. B2b staat voor business to business en gaat dus over bedrijven die zaken doen met elkaar. Dit is heel anders, omdat de markt voor particulieren vaak veel groter is dan de b2b markt. Als je daarom de marketing voor jouw bedrijf wilt regelen moet je het ook anders aanpakken. Denk eens aan B2B webshops. Deze hoeven niet voor iedereen begrijpelijk te zijn, omdat de mensen die het nodig hebben, waarschijnlijk wel weten hoe deze branch in elkaar steekt en de vaktermen kennen.  

Een website is heel belangrijk 

Je mag in een b2b webshop dus wel het nodige jargon gebruiken, zonder dit toe te lichten. Verder is het maken van een b2b webshop weer anders dan een b2c webshop. Bedrijven kijken naar andere dingen en willen andere dingen weten dan de gewone consument. Je kan daarom, als een b2b webshop te moeilijk is om zelf te maken, dit laten uitbesteden bij een ander bedrijf. Het is in ieder geval wel aan te raden om überhaupt een website te maken, omdat driekwart van de koper online naar producten zoekt en ruim 90% van de kopers zijn producten online wilt bestellen.  

De voordelen van een b2b website 

Het heeft een aantal voordelen om een b2b webshop te beginnen. Het zorgt allereerst voor een hogere omzet. Niet onbelangrijk zou ik zeggen. Als jij je producten online zet, trek je meer klanten en vergroot je de zichtbaarheid van jouw bedrijf. Je kan je producten ook in andere landen verkopen. Tot slot kun je data verzamelen van de website en dat gebruiken, om de website nog klantvriendelijker te maken en vaste klanten te werven. Een website zorgt ook voor automatisering wat weer tijd bespaart. Ook wordt je service meestal beter, omdat klanten zelf kunnen bestellen en niet meer altijd op gesprek hoeven te komen voor orderplaatsingen.   

Geen verstand van? Laat het uitbesteden 

Bijvoorbeeld Ecommerce bureau Utrecht kan je helpen bij het bouwen en ontwerpen van een b2b webshop. Het kan slim zijn om dit uit te besteden als je er zelf niet veel vanaf weet. Het bespaart je dan namelijk tijd en je laat mensen met expertise jouw website bouwen, waardoor je gegarandeerd een mooie en professionele website daarvoor terug krijgt. Daarnaast kan je gewoon je wensen doorgeven, die worden meegenomen in het website ontwerp. Ook het onderhoud van de website regelen zij dan, waardoor je daar zelf geen zorgen meer aan hebt.  

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Privacy Policy

What information do we collect?

We collect information from you when you register on our site or place an order. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or mailing address.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service. Google Analytics We use Google Analytics on our sites for anonymous reporting of site usage and for advertising on the site. If you would like to opt-out of Google Analytics monitoring your behaviour on our sites please use this link (https://tools.google.com/dlpage/gaoptout/)

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Registration

The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Updating your personal information

We offer a ‘My details’ page (also known as Dashboard), where you can update your personal information at any time, and change your marketing preferences. You can get to this page from most pages on the site – simply click on the ‘My details’ link at the top of the screen when you are signed in.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

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Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.
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